For the Food Truck Convention logo, I wanted to create a design that immediately captured the fun, casual, and welcoming atmosphere of a food-focused event. I used a playful burger illustration as the foundation. The bold, rounded forms and cartoon-inspired style reflect the creativity and energy of food trucks while making the logo feel friendly and inviting.
To showcase how the Food Truck Convention brand could translate into an event environment, I created a mockup of a ticket booth display. The bright teal color palette was chosen to complement the warm yellows and oranges within the logo, creating a fun and energetic contrast while maintaining a cohesive visual identity. The repeating pattern adds movement and reinforces brand recognition, while t
I created an event map designed to make navigating the Food Truck Convention simple and enjoyable. Using the same typography from the logo and a warm yellow background, I kept the design bright, playful, and consistent with the overall brand. Photos and numbered locations guide attendees through the event while maintaining a clean layout that is easy to understand at a glance.
I brought the Food Truck Convention brand into a merchandise application by placing the logo on a bright blue shirt. The bold color choice creates a strong contrast against the warm tones in the logo, helping the design pop while keeping the playful, energetic personality of the event.